SALES COACHING

Sales Coach for Essex & Beyond

What is Sales Coaching?

My sales coaching focuses on individuals, teams or whole organisations. I can help with strategic planning, recruitment, the creation of a sales team or the management and journey of maximising your organisation’s potential and performance.

Ultimately, it is about unlocking improved performance. However, maybe you want to maximise sales as well as ensuring the sales process is aligned with your organisation’s values and aims too.

Sales coaching is not sales training or sales management. Sales coaching facilitates training and management to be the most effective it can be. My sales coaching maximises sales performance and empowers sales people to positively impact the sales team. As your sales coach, I create an environment where I facilitate your salespeople to become self-aware, focusing on their strengths and how they use them to maximise their potential by developing goals and formulating a plan to ensure they achieve them. It involves empowering them to self-diagnose their customer interactions, take ownership of their performance and improve their outcomes by considering behaviour change.

I do not give advice or tell people what to do, that is not coaching, that is training or management. Working with me for as little as one hour per week, face to face or via ZOOM, your salespeople will identify what behaviour change they require. It may involve sales training, communication skills, confidence, motivation or one of many other factors. Every person is different, every salesperson is different, therefore the coaching outcomes are different for every salesperson.

Sales coaching also maximises your investment in sales training. I follow up on training and constantly focus on it, transforming salespeople into high-performers.

Sales managers are often promoted because they are great salespeople; they know what to do, so they tell people what to do. Telling salespeople what to do and giving advice is not coaching. I can work with your sales manager too, helping them increase their coaching knowledge and skills and ultimately empowering them to take on the coaching role. It is possible for great sales managers to be great trainers and coaches too. Great sales managers also improve the retention of great salespeople.

Your sales coach needs three attributes: expertise, experience and the ability to connect with you.

Why Dan?

I left a successful corporate career behind to become a sales coach. My sales experience dates back thirty years, where I undertook many sales courses on my journey to becoming a high performing salesman, always surpassing expectations.

As the new millennium dawned, I moved into sales management, where I recruited, trained and developed one of the most effective sales teams in the capital equipment sector. During this time, I improved traditional sales courses and delivered my own sales courses internally for the corporation I worked for and externally to a distribution network.

Having proved myself in the corporate world, I took my enthusiasm, knowledge, skills and experience to the open market and started my own business and sales consultancy. I created sales strategy, sales teams and high performance for companies.

“When you lead a sales team in a familiar sector it can be useful to bring in an external coach who is new to the market place. This is how I came to be introduced to Dan and the coaching that followed was hugely effective.
Dan was able to turn a very experienced eye on both individuals and processes. The one to one sales coaching and team coaching sessions were extremely beneficial, both sales and morale is on the up. Highly recommended.”

Karen James, Colchester Essex

What about my Expertise?

I invested in my education. I invested in my knowledge by completing a Psychology (Hons) degree, and further invested in my knowledge and skills when I undertook a Masters in Applied Positive Psychology & Coaching Psychology (MAPPCP) where I attained a distinction. 

What about my accreditations & organisation memberships?

Dan Skeates MSc, MBPsS, EMCC accredited Associate Coach

I am a Graduate Member of the British Psychological Society (BPS) ‘Special Group in Coaching Psychology’, and accredited as an Associate Coach & Member of the European Mentoring & Coaching Council (EMCC).

I have the skill, knowledge and experience that you require from a professional and effective coach. However, the most important factor we must have for you to achieve movement from your current state to your desired state is the quality of our connection. I excel at being able to create a confidential, safe space for you to explore your thoughts.

Whether it is life coaching, business coaching or adventure travel coaching, my role is to help unlock your thoughts.

Book a Meeting

If you would like to find out how I can help you, please contact me for a free consultation, either in person in London, Essex or Cambridge, or worldwide via ZOOM.

Call me on 07747467661

Why Dan?

I left a successful corporate career behind to become a life and business coach, improve the quality of my life and help you. I feel all of my life experiences have funnelled me towards becoming a coach.

Coaching is a powerful conversational intervention where I support you with the change you desire. As a coaching psychologist I use theoretically grounded and scientifically validated techniques to help you change your mindset or reach your goals in your personal, business and adventure life.

You may ponder on what type of coach you want to work with: life coach, adventure travel coach, career coach, business coach, personal development coach, confidence coach… I could go on! I pondered on what type of coaching I could offer; what type of coach am I?

I believe the efficacy and credibility a coach has is dependent on the expertise (skill & knowledge), experience and connection one has. Coaching is an unregulated industry –  anyone can start coaching immediately. So how can you determine the level of expertise, experience and connection a coach has? A little research will give you some of the answers; their biography and social media will give you an indication about what life experiences they have had, their qualifications inform you about their skill and knowledge level, and their accreditations and organisation memberships inform you how long they have been coaching and their experience in particular fields. A coach can have years of experience and expertise. However, if you do not have a great connection with your coach, forget it! How you feel about your coach and what you perceive they feel about you is a prerequisite to you achieving the change you desire. Establishing the quality of the connection between you and your coach is easy, you have to meet up, either face to face or online. This is the very essence of why I suggest we meet for a free initial meeting. Only after this can you decide if I am the coach for you.

Looking back, I was exactly where you are now, I had dreams, I wanted progression, I wanted more for myself and my kids. I know what it feels like to want more and realise that progress is slow or non-existent, at times it felt like I was going backwards! The first thing I did was to define what I wanted, then I created a plan of how to achieve it. I followed my plan, with small steps, but always going in the right direction. I enjoyed both the present and developing my future. That started over 20 years ago.

When I decided ‘enough was enough’, and I wanted to be happier and more fulfilled, ‘personal growth, life coaching, SMART goals, authentic behaviour and how to use my strengths to succeed’ wasn’t in my vocabulary. I was alone on my journey.

I left a successful corporate career behind to fulfil my potential and improve the quality of my life. Now, having studied positive psychology and coaching psychology  for many years, I recognise my behaviours over the last few decades were ideal for achieving forward movement in my personal and business life. However, it took me many years languishing in my dreams before I started my journey.

You don’t have to be alone on your journey.

Read my bio, and check out my social media where you can read about my experience, successes and personal development. I have started businesses and a charity, worked for corporations and travelled to over 80 countries around the world, and I am a very proud father of two amazing young adults.

I have found a vocation I really love, and my philosophy to coaching is simple; I want to be the best coach I can be for you, and I achieve this by using my expertise, experience and ability to effectively connect with you to help unlock your potential. My intention is to help you flourish, achieving sustainable forward movement towards a change in your mindset and / or achieving your goal(s). 

The psychologist Carl Rogers really inspired me. He had a humanistic perspective to psychology and developed the person-centred approach. This means in my practice I have a holistic approach and focus on your self-awareness and thoughtful actions. I believe everyone is individual, has free will and is motivated to achieve their potential and self-actualise (where your personal potential is fully realised). I believe that by focusing on your strengths you can achieve your goal(s) and flourish.

I have worked with both individuals and organisations in Essex, Cambridge & London. You can read testimonials from people I have helped and what they say about their experience of my coaching

I have always helped people and experienced kindness wherever I have travelled throughout the world. However, it was whilst travelling on my Destination Unknown trip that I realised I wanted to focus on helping people. As soon as I returned home, I co-founded Cool to be Kind in Essex.

My interest in people then led me to study psychology, where I discovered the humanistic approach and then positive psychology, which focuses on both individual and societal wellbeing.